At breakingGround Solutions, we specialize in problem-solving and strategic innovation, driving marketing success and scaling partnership programs to new heights. Marketing is the art of solving problems, from boosting website traffic to enhancing customer retention. Our consultancy goes beyond quick fixes, delivering sustainable solutions that keep you ahead of the competition.

With 20+ years of experience in partnership marketing, Kelly Ground excels at identifying and addressing core challenges. Her career includes key roles at a major eCommerce merchant, a global affiliate marketing agency, and leading publishers, all focused on driving revenue and user acquisition. Kelly’s expertise spans thousands of affiliate partners and hundreds of brands, supported by an extensive industry network.

breakingGround Solutions offers a range of services, including:

• Fractional Strategy Director Consulting: Part-time leadership providing expert guidance and hands-on support to help agencies and brands grow and optimize their affiliate and partnership programs.

• Affiliate and Partnership Marketing Consulting: Tailored short- or long-term engagements to manage new, existing, and legacy affiliate programs.

• Strategic Planning and Insights: Actionable recommendations for campaigns and seasonal initiatives to elevate your affiliate efforts.

• Program Launch and Migration: Seamless support for launching new affiliate programs or migrating existing ones between networks.

• One-off Consulting Sessions: Personalized sessions to solve specific marketing challenges.

• Training Sessions: Educational programs to enhance your team’s affiliate marketing expertise.